Sindora.com.my

Sindora Berhad’s bold move into Intrapreneur Venture was a deliberate, carefully thought-out strategic shift that is expected to steer the Group’s future on to solid corporate growth path. The shift was in fact incumbent on Sindora, due to the pressing need to redefine and articulate afresh the Group’s business direction. This is consequent upon the inevitable decline of its timber-based activities that has lost its strategic positioning as a core business, and hence weakened its ability to drive future corporate growth.

The shift into Intrapreneur Venture as a new core business is indeed for the better, leading Sindora towards a newly defined, exciting and challenging corporate destiny. The Intrapreneur Venture concept capitalises on meeting a perceived need in the market, expecially from among successful entrepreneurs of small and medium-scale enterprises seeking institutional support to sustain business growth and expansion. The Intrapreneur Venture concept enables them to access and leverage on Sindora’s strengths and capabilities, as well as latching on to the larger Johor Corporation Group’s corporate critical mass, vast network and formidable reach, to realise their full business potential.

Success, going forward, will therefore be directly linked to the capabilities and entrepreneurial initiatives of participating intrapreneurs working in tandem with Sindora’s management in sustaining value creation. The stringent criteria imposed for membership of Sindora’s Intrapreneur Venture drive ensures that risk are always managed fully to mutual advantage, though collectively consequentially tilted in Sindora’s favour. Among others, the emphasis on a proven entrepreneurial track record, plus the fact that Sindora will always carry a diversified range of highly viable businesses with sustainable growth prospects, reduce risks by ensuring that “as many eggs are carried in Sindora’s baskets”.

The Intrapreneur Venture business concept is indeed novel and a welcome new dimension to Malaysia’s future economic growth that obviously has to be business-led and entrepreneur-driven. What it offers are opportunities for ambitious and hungry, small and medium enterprises to grow and take off, releasing energy and motivational power that are ultimately rewarding both to intrapreneurs involved as well as to Sindora’s shareholders. Sindora’s Intrapreneur Venture concept therefore offers growth in wealth-creating opportunities that in turn adds and enhance value to benefit all parties involved.

Such entrepreneurial empowerment, in the final analysis, will add tremendous long term value; not only to drive economic growth, but also no less valuable, in ultimately enriching the value of Malaysia’s social assets and social capital as well.